Last updated: August 28, 2026
ABC Tours Aruba has been running the island’s backcountry for nearly three decades — a family business founded by Marvin and Sharla Kelly that grew into one of Aruba’s most trusted safari operators. Here is what makes them different and which trip to choose.
What makes ABC Tours different
- Custom-built Toyota Land Cruiser safari jeeps — purpose-modified for Aruba’s terrain.
- A premium Honda UTV fleet for the drive-it-yourself crowd.
- Guides they call Tour Captains — long-timers who narrate the island, not just drive it.
- Hotel pick-up included, which quietly saves the whole morning.
The trips worth knowing
- UTV Thrill-Seekers (all-inclusive) — high-energy off-road with cliff jumping and a swim at the Conchi Natural Pool; morning runs include lunch.
- Island Ultimate Safari — the full-day Land Cruiser tour of the island’s natural and cultural landmarks, Baby Beach included.
- Natural Pool & Indian Cave Safari — caves, Arikok’s wild side, and the famous swim.
Who it suits
ABC is the pick for travelers who want the rough stuff handled by professionals — families, first-timers, and anyone whose rental car contract forbids the Natural Pool road (that is nearly everyone). Consequently, their tours sell out in high season; book days ahead.
Booking
Their trips appear alongside every operator on the tours marketplace with free cancellation on most. Weigh the options in our tours guide, and if the Natural Pool is your goal, read how to get there first.
